Hamburg is known as Germany’s “Sin City”. The Reeperbahn district is a haven for bars, brothels and cheap beer. But the stories about the notorious place slowly fade as gentrification takes over the place.
My copywriter friend and I decided to create a entertaining and local experience to bring those stories and the essence through a digital and interactive crime story.
Background— Hamburg is known as Germany’s “Sin City”. The notorious Reeperbahn district is a haven for bars, brothels and cheap beer. But the place where drunken sailors once spent their pay, has become a massive tourist attraction. In the golden years, shady characters made this town famous. Pimps, hookers and other people of the night gave the Reeperbahn its reputation, and the press lots of stories to write about. But their showbiz names is what makes the Reeperbahn figures so unique. “Karate Andi”, “der Schöne Tom” or “Wiener Peter” are characters with iconic names and bizarre traits. Everybody knows at least one of them and what he stands for.
Sneak peek—
Creative Team
Philip Ziegler and Belen Aragon
Category
Mobile, Digital, Storytelling