WNBA / EDELMAN NY

Take A Seat, Take A Stand

The World’s First Seated March

Although women’s movement is on the rise, women are still sidelined in sports. This shows on the empty seats at the WNBA games. This season, the WNBA calls all voices currently supporting women into the arena. By showing up to the game, you’ll be doing more than supporting women in sports. You’ll be standing up for women everywhere.

LAUNCH VIDEO

A SEATED MARCH: ARENA DIVISION

Every arena is divided into sections, each assigned to a partner organisation. When you take a seat, you’ll be standing for a cause of your choosing and the WNBA will donate a portion of your ticket towards it.

The main partner organisations are: Planned Parenthood, The United State of Women, GLSEN, Mentor, It’s On Us and Bright Pink.

SOCIAL #WNBATakesAStand

On May 20th, our campaign got its own Twitter emoji, displayed every time someone used the hashtag.

RESULTS

OVER 300 MILLION
MEDIA IMPRESSIONS
14.8% UP
OF ATTENDANCE
UP 38% VIEWERS
OVER LAST YEAR
120 PIECES OF EARNED MEDIA COVERAGE