WNBA / EDELMAN NY
Take A Seat, Take A Stand
The World’s First Seated March
Although women’s movement is on the rise, women are still sidelined in sports. This shows on the empty seats at the WNBA games. This season, the WNBA calls all voices currently supporting women into the arena. By showing up to the game, you’ll be doing more than supporting women in sports. You’ll be standing up for women everywhere.
A SEATED MARCH: ARENA DIVISION
Every arena is divided into sections, each assigned to a partner organisation. When you take a seat, you’ll be standing for a cause of your choosing and the WNBA will donate a portion of your ticket towards it.
The main partner organisations are: Planned Parenthood, The United State of Women, GLSEN, Mentor, It’s On Us and Bright Pink.
SOCIAL #WNBATakesAStand
On May 20th, our campaign got its own Twitter emoji
, displayed every time someone used the hashtag.
RESULTS
OVER 300 MILLION
MEDIA IMPRESSIONS
14.8% UP
OF ATTENDANCE
UP 38% VIEWERS
OVER LAST YEAR
120 PIECES OF EARNED MEDIA COVERAGE
FEATURED ON
ESPN, The New York Times, The Washington Post, USA Today, ABC News, Fox Sports, U.S. News & World Report, Daily Mail, Tampa Bay Times,Arizona Daily Star, NY Daily News, Taiwan News, Cache Valley Daily, Citizen Tribune, Courier Express, Daily Herald, Fort Bend Herald, Hasting Tribune, Herald Whig, Kartia Velino, KPVI, National Post, Niagara Falls Review, Richmond Times Dispatch, SC Now, Tbo, The Daily Journal, The Eagle Tribune, The Porterville Recorder, The Republic, The Washington Times, Victoria Advocate, Welland Tribune, Wow!, Newsday, SF Gate, The Charlotte Observer, Voice of Alexandria,Star Tribune, The News & Observer, Herald & Review, Bluefield Daily Telegraph, Your Erie, The Eagle, The Fresno Bee, Waco Tribune-Herald, Idaho Statesman,Spectrum News, Finger Lakes Times, Albert Lea Tribune, WacoTrib.com, China Post, FOX 59, Yahoo! Sports, MSN News, Indianapolis Business Journal, Circa,WHIO TV, KDH News, The Spokesman Review, Dothan Eagle, KLBJ News Radio,Post Bulletin, The Spokesman-Review, News OK, Sportskeeda, Star Advertiser,Hickory Record, The Bradford Era, Atlanta Black Star
PRODUCED BY
Client: Women’s National Basketball Association
Agency: Edelman New York
Creative Directors: Rodrigo Moran, Kristen Kursterer
Copywriters: Arjun Roy, Olga Alonso, Paula-Gete Alonso
Art Director: Belen Aragon
