We shifted the most iconic symbol in a male-dominated industry to make a statement and raise awareness about gender inequality.
GENDER INEQUALITY IN THE FILM INDUSTRY
Gender discrimination in Hollywood is a fact, where only 20% of producers, 13% of writers, 4% of directors and 1% of composers are women. Not being a matter of talent or capability, these film professionals still have to deal with less speech time, fewer protagonist roles, the evident pay gaps and scarcer chances to get nominated.
HOW WE DID IT
We used social platforms to spread the message and make the female statue a symbol for action by asking people to sign a petition that demands the Academy Awards to only nominate films with equal gender representation.
SIGN THE PETITION
We opened up a petition on change.org to ask for more gender equal nominations in the Academy Awards. Join the movement here.
Designing a female-shaped Oscar statue was a challenge and a very enriching experience.