MTN DEW RISE / TBWA/CHIAT/DAY NY
Smaller Baller
What would happen if LeBron was only 5’4”? Would he still play for the Lakers? Would he still have his own shoe? Would he still be King James? LeBron is the embodiment of motivation. Admirable? 100%. Relatable? Well… It’s not physical ability or natural talent that determines your success. It’s your will to rise.
CREDITS
Executive Creative Director: Al Merry
Copywriters: Namwan Leavell
Art Director: Belen Aragon
Director: Traktor – Ole Sanders
