PERSONAL PROJECT

Her Oscar

We shifted the most iconic symbol in a male-dominated industry to make a statement and raise awareness about gender inequality.

GENDER INEQUALITY IN THE FILM INDUSTRY

Gender discrimination in Hollywood is a fact, where only 20% of producers, 13% of writers, 4% of directors and 1% of composers are women. Not being a matter of talent or capability, these film professionals still have to deal with less speech time, fewer protagonist roles, the evident pay gaps and scarcer chances to get nominated.

HOW WE DID IT

We used social platforms to spread the message and make the female statue a symbol for action by asking people to sign a petition that demands the Academy Awards to only nominate films with equal gender representation.

SIGN THE PETITION

We opened up a petition on change.org to ask for more gender equal nominations in the Academy Awards. Join the movement here.

MAKING OF

Designing a female-shaped Oscar statue was a challenge and a very enriching experience.

Category
Personal Project
Credits
Belen Aragon (AD), Paula Gete-Alonso (CW), Rodrigo de Castro (CD), Belén Márquez (CD), Rodrigo Moran (CD), Joao Unzer (CD), Loipa Ramos (CD)