NETFLIX
The Stranger Billboard
In the week leading up to the launch of Stranger Things 2, we brought the Upside Down to life with pop-up installations that lit up the streets of New York City. All people had to do was spot the billboards, decode the hidden messages, and unlock exclusive content from the upcoming season.
Step 1
Enter the Netflix App on your phone. It will track down the billboards according to your location.
Step 2
Users will try to decode the message, provided by the blinking lights of the billboard.
Step 3
If the code is correct, the user will get access to exclusive content of Season 2.
