OGX / BBDO NY
The Fixer
OGX wanted to be the go-to brand for hair damage. So we pulled from damage control experts in movies and TV to create “The Fixer.” starring Shay Mitchell. Like if Scandal’s Olivia Pope fixed hair instead of having an affair with the president.
CREDITS
Executive Creative Director: Alex Booker
Copywriter: Namwan Leavell
Art Director: Belen Aragon
Director: Scottie Cameron
Photographer: Greg Swales
