PEDIGREE x MARS / BBDO NY
Yucatan Winds
Wind powers great things like the production of Pedigree dog food. And the production of Pedigree dog food campaigns. This originally aired in Mexico and the UK.
Campaign Extension: Breezeboards
As we showed in our films, Pedigree uses wind power in Mexico. So we used DOOH of a terrier reacting to live winds from our Yucatán wind farm to show passersby the winds powering their dog’s dinner.
CREDITS
Creative Directors: Bart Mol, Jim Connolly, Rob Concepcion, Merrin McCormick
Copywriter: Namwan Leavell
Art Director: Belen Aragon
Director: Jasper Cable-Alexander
