SINGAPORE TOURISM BOARD / TBWA/CHIAT/DAY NY

Nobody knows a city better than a taxi driver. So, we turned one into a Twitch streamer to give rides, virtually from anywhere, through a taxi-mounted livestream studio.

THE TOURS

We planned four two-hour tours where our charming taxi uncle Francis drove the viewers around and answered all their chat requests/questions, monitored by our lovely host Sarah.

VISUAL IDENTITY

We created an eye-catching visual system that leaned into the familiar red from Singapore, white and black to give a unique, and most importantly, fresh, platform-relevant look and feel.