NETFLIX

The Stranger Billboard

The week leading up to the launch of Stranger Things 2, we’ll create pop up installations that light up the New York¬†city¬†night. Find the installation. Decode the message and unlock exclusive content from the upcoming season.

Step 1

Enter Netflix App on your mobile. It will track down the billboards according to your location.

Step 2

Users will try to decode the message, which will be provided by the blinking lights of the billboard.

Step 3

If answer is correct, the user will get access to exclusive content of Season 2.

Client
Netflix
Category
Outdoor, Mobile, Interactive
Credits
Belen Aragon (AD), Savina Mokreva (CD)