The Stranger Billboard

Brief

Season 2 of Stranger Things was around the corner. This fact needed to be announced to the current audience of the show by offering a special experience directly linked to the original Netflix series.

Idea

The week leading up to the launch of Stranger Things 2, we’ll create pop up installations that light up the New York¬†city¬†night. Find the installation. Decode the message and unlock exclusive content from the upcoming season.

Step 1

Enter Netflix App on your mobile. It will track down the billboards according to your location.

Step 2

Users will try to decode the message, which will be provided by the blinking lights of the billboard.

Step 3

If answer is correct, the user will get access to exclusive content of Season 2.

Client
Netflix
Category
Outdoor, Mobile, Interactive
Tutor
Savina Mokreva