Magic Bed

Idea

Being a kid is all about discovering and learning. But when you’re sick, you can’t just leave the hospital bed. Samsung teams up with Juliana Children’s Hospital and transforms hospital beds into virtual reality joy rides.

Recognitions

Creativity International Awards – GOLD
Cannes Future Lions 2017 – Shortlist
SXSW Interactive Innovation Awards 2018 – Finalist

Client
Samsung
Category
Innovation, Experiential
Creative Team
Belen Aragon, Alex Lungu, Philip Ziegler and Hannes Rath